AGENCY WORK
A collection of casino and sportsbook campaigns, branded promos, print and digital designs created for BetRivers and PlaySugarHouse brands across web, mobile and social.
A collection of casino and sportsbook campaigns, branded promos, print and digital designs created for BetRivers and PlaySugarHouse brands across web, mobile and social.
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Bet Rivers/ PlaySugar House
CLIENT: RUSH STREET INTERACTIVE
ROLE: DESIGNER
Established in 2013, The International Champions Cup (ICC) is an annual club association football exhibition competition. It features club teams from Europe playing pre-season friendly matches, originally in the United States and Canada, but in the years since also in venues in China, Australia, Mexico and across Europe. It is owned and operated by Relevent Sports Group which since has also launched the Women's International Champions Cup Tournament and International Champions Cup Futures Tournament.
As part of the Relevent Sports Group Creative Team I worked closely with internal teams and agencies,, including LaLiga and 160over90, to develop high-impact marketing materials for global sports campaigns on the newly 2019 launched brand identity, across various marketing collateral including Digital, Social, Print, OOH, and On site Events.
Founded in 2012, Rush Street Interactive (RSI) is a market leader in online casino and sports betting, serving audiences across the U.S., Canada, and Latin America through brands such as BetRivers, PlaySugarHouse, and RushBet. As a designer on the RSI creative team, I produced digital and promotional assets that supported the company’s casino and sportsbook marketing across multiple platforms.
My responsibilities included designing content for online gaming and sportsbook portals, such as landing pages, interior promotional artwork, and branded visuals connected to gaming and entertainment partnerships including UFC and IGT. I also helped concept and execute internal campaigns, most notably the BetRivers / PlaySugarHouse VIP campaign, developing creative across mobile, web, and social channels. This included recreating the VIP logo and designing campaign graphics that supported the rollout across customer-facing touchpoints.
In addition to digital design, I created branded collateral for promotional events and experiential activations, including Topgolf event materials, coasters, direct mailers, and related brand assets. My work focused on building visually engaging campaigns that translated effectively across digital, print, and event-based formats, while supporting brand consistency across RSI’s gaming portfolio.
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DATA VISUALIZATION
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CUSTOM AI SOLUTIONS
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SUPPORTING MASSIVE DATA SETS
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The International Champions Cup Futures Tournament is a premier youth soccer tournament featuring the world's future stars with representation from some of the most iconic global soccer academies. Here are some of the pages I designed for the
2019 ICC Futures Information Book.
I was tasked to create ICC Team schedules for North America and Europe to show the matchups between the teams including the times, locations and stadium arena they would be playing in.
To increase ICC's digital marketing for promotion of the games digital ads/ HTML5 banner ads were created to get fans to sign up for pre-sale and to get tickets. (ANIMATED HTML5 GIFS)
International Championship Cup Mens division, digital ads, and billboards
In addition to digital ads for America and other English speaking countries I had to create Swedish Ads as well.
International Championship Cup Women's division, billboard,
digital and print ads.
