AGENCY WORK
Creative assets produced for the International Champions Cup, spanning from print, digital, web, and large-format OOH billboards; tournament promotions, match-day marketing, and social campaigns supporting global soccer(football) brands.
Creative assets produced for the International Champions Cup, spanning from print, digital, web, and large-format OOH billboards; tournament promotions, match-day marketing, and social campaigns supporting
global soccer(football) brands.
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RELEVENT
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CLIENT: RELEVENT SPORTS GROUP
ROLE: DESIGNER
International Champions Cup
Established in 2013, The International Champions Cup (ICC) is an annual club association football exhibition competition. It features club teams from Europe playing pre-season friendly matches, originally in the United States and Canada, but in the years since also in venues in China, Australia, Mexico and across Europe. It is owned and operated by Relevent Sports Group which since has also launched the Women's International Champions Cup Tournament and International Champions Cup Futures Tournament.
As part of the Relevent Sports Group Creative Team I worked closely with internal teams and agencies,, including LaLiga and 160over90, to develop high-impact marketing materials for global sports campaigns on the newly 2019 launched brand identity, across various marketing collateral including Digital, Social, Print, OOH, and On site Events.
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DATA VISUALIZATION
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CUSTOM AI SOLUTIONS
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SUPPORTING MASSIVE DATA SETS
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The International Champions Cup Futures Tournament is a premier youth soccer tournament featuring the world's future stars with representation from some of the most iconic global soccer academies. Here are some of the pages I designed for the
2019 ICC Futures Information Book.
I was tasked to create ICC Team schedules for North America and Europe to show the matchups between the teams including the times, locations and stadium arena they would be playing in.
To promote the 2019 ICC tournament along with the design team we were tasked to create coasters that were placed in bars & at events with the match-ups and locations.
To increase ICC's digital marketing for promotion of the games digital ads/ HTML5 banner ads were created to get fans to sign up for pre-sale and to get tickets. (ANIMATED HTML5 GIFS)
International Championship Cup Mens division, digital ads, and billboards
In addition to digital ads for America and other English speaking countries I had to create Swedish Ads as well.
International Championship Cup Women's division, billboard,
digital and print ads.
For the campaign I was tasked to create Bus advertisements for the game which ran for a month on NJ Transit buses.
