GRAPHIC DESIGN
Graphic design focused on branding, cover art, social graphics, and custom visual assets.
Graphic design focused on branding, cover art, social graphics, and custom visual assets.
Glass Animals Social & Tour Campaign
This project was created for Crowdsurf, a leading marketing and music management firm that partners with some of the most recognizable entertainers and global brands. Crowdsurf’s client roster includes artists such as Britney Spears and the Backstreet Boys, as well as major organizations like Apple, Google, Universal Music Group, Disney Music Group, Sony, Warner, BMG, and Hollywood Records.
For this campaign, I was tasked with developing a cohesive suite of digital and promotional assets for the band Glass Animals. The objective was to create visually engaging designs that could be seamlessly adapted across multiple platforms while maintaining a consistent brand identity.
The scope of work included the design of social media banners for Twitter (X), YouTube, Facebook, SoundCloud, along with static artwork for Instagram Stories. In addition, I created animated promotional assets to enhance digital engagement and a tour ad mat featuring tour dates, providing a comprehensive visual system to support the band’s promotional and marketing efforts.
The final deliverables established a unified visual language across all platforms, ensuring brand consistency while effectively capturing the band’s aesthetic and connecting with their audience.
Services
Art Direction
Social Media Design
Digital Campaign Design
Graphic Design
Visual Concept Development
Branding & Visual Identity
Glass Animals Concept
For this project with Crowdsurf, I selected the indie British rock band Glass Animals as the focus and developed a visual concept inspired by their debut album, ZABA, particularly the single “Gooey.” The goal was to create a distinctive graphic that reflected the band’s atmospheric and psychedelic aesthetic while incorporating symbolic storytelling.
Drawing from the band’s name, I explored a creative direction that merged the symbolism of the Wheel of Fortune tarot card with the visual qualities of a stained glass church window. This concept served as a metaphor for transformation, cyclical energy, and the mystical tone present in ZABA. The circular composition of the Wheel of Fortune was reimagined using stained glass textures and segmented forms, with animal-inspired elements integrated throughout the design as a subtle play on the name Glass Animals.
The resulting graphic blends spiritual symbolism with intricate glass-like detailing, creating a luminous and layered visual that echoes the dreamy, organic soundscape of the album. By combining tarot iconography with stained glass aesthetics, the design offers a unique interpretation of the band’s identity while maintaining a strong connection to the themes and mood of ZABA.
Tour Admat
Twitter Banner
Instagram Story
Youtube Banner
Spotify Banner
