INTERNATIONAL

CHAMPIONS CUP

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THE PROJECT

The International Champions Cup (ICC) is an annual club association football exhibition competition. It features club teams from Europe playing pre-season friendly matches, originally in the United States and Canada, but in the years since also in venues in China, Australia, Mexico and across Europe.

The ICC was founded by Relevent Sports, a division of RSE ventures based out of northern New Jersey, a sports venture firm founded in 2012 by billionaire real estate magnate and Miami Dolphins owner Stephen Ross and Matt Higgins, a former executive with the New York Jets.

I was brought on as a designer to help with the marketing team for the ICC 2019 advertising campaigns, designing graphics for print, digital, web, advertising (social, email, field boards, LED banners, GIFs, print ads, flyers, media guides, and Out-Of-Home billboards).

CLIENT

RELEVENT SPORTS GROUP

TOOLS

PHOTOSHOP
INDESIGN
ILLUSTRATOR

MY ROLE

GRAPHIC DESIGN
PRINT DESIGN

ICC SCHEDULE

CREATIVE ASSETS

To increase ICC's digital marketing for promotion of the games digital ads were created to get fans to sign up for pre-sale and to get tickets. (ANIMATED GIFS)

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ICC 2019 GENERIC PRE-SALE DIGITAL ADS

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The International Champions Cup Futures Tournament is a premier youth soccer tournament featuring the world's future stars with representation from some of the most iconic global soccer academies. (ADOBE INDESIGN)

ICC Futures Information Book_revised_Pag

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ICC FUTURES HANDBOOK

To promote the 2019 ICC tournament along with the design team we were tasked to create coasters that were placed in bars & at events with the match-ups and locations.

DIGITAL ADS

COASTERS

ICC TOURNAMENT CREATIVE

Men & Womens Print ads, flyers, digital ads, Out-Of-Home, billboards, etc.

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SWEDISH DIGITAL ADS

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2019 WOMEN'S FLYERS, POSTERS & VIDEO BOARD

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BILLBOARDS & BUS ADVERTISEMENTS

Billboards & Bus Advertisements in NJ/NYC during the promotion of the games.

LaLiga North America is a joint venture between LaLiga, Spain's top-flight soccer competition and professional association, and Relevent Sports Group. LaLiga North America and ThinkFoodGroup announced their partnership to establish Mercado Little Spain as the official Home of LaLiga in New York. Throughout the upcoming season, Mercado Little Spain will show all live 'fútbol' games and host special events, allowing fans to experience the drama and passion of the league firsthand. To help market their partnership I was tasked to create graphics for social media.

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LA LIGA | LITTLE SPAIN MERCADO

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ICC FUTURES HANDBOOK

ICC Skills Challenge is a national competition to find the skills challenge winner nationwide. The competition is a free one-day event held between April-December 2019 in different cities at youth and amateur soccer tournaments and events throughout the country. To help promote the Skills Challenge to get people to sign up here are a few social ads I was tasked to create for Email, Facebook, Twitter & Instagram.

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