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US Army All American Bowl

Graphic Design  | Apparel Design |

All American Games |

Indesign | Illustrator | Photoshop

The U.S. Army All-American Bowl Presented by American Family Insurance is the nation’s premier high school All-American game, featuring the best 100 players in a classic East vs. West match-up every January in San Antonio’s Alamodome and broadcast live on NBC.

For this project I was in control of creating the apparel graphics for men and women, the San Antonio Express News Insert in collaboration with San Antonio Sports, title card design, graphics for the broadcast promo for NBC, social media (Facebook, Twitter. Instagram) and creating Geofilters for SnapChat.

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Pasted Graphic 3.tiff
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Pasted Graphic 4.tiff
USAAAB Logo.jpg
BROADCAST PROMO GRAPHICS

For the 2018 U.S. Army All-American Bowl, the direction I wanted to go in for the brand identity design was to incorporate paint splatters, motion blur, and use a dispersion effect while still adhering to the U.S. Army's brand guidelines.

U.S. ARMY ALL-AMERICAN EAST BROADCAST PROMO GRAPHIC
U.S. ARMY ALL-AMERICAN WEST BROADCAST PROMO GRAPHIC
U.S. ARMY ALL-AMERICAN MARCHING BAND BROADCAST PROMO GRAPHIC
SAN ANTONIO 
EXPRESS-NEWS OUTLET

I created 7 pages out of a total of 12 pages for the San Antonio Express-News which is a newspaper in San Antonio, Texas that was distributed during the week of the game in collaboration with ad pages submitted from San Antonio Sports, and sponsors.  7 out of the 12 pages are shown below that I designed.

Ad pages submitted from San Antonio Sports and sponsors are not shown in the slides.

SOCIAL MEDIA GRAPHICS

SnapChat filters which were used during the U.S. Army All-American Bowl at the Alamodome Saturday, January 6, 2018.

APPAREL GRAPHICS

EAST VS WEST Adidas T-Shirts and women's jersey shirts I designed for the U.S. Army All-American Bowl which was sold at the Alamodome in San Antonio, Texas.

FOOTBALL UNIVERSITY SHIRTS 

FRONT

BACK

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Get Better Here Shirt Front.png
Get Better Here Shirt Back.png

An alternative version of the design with blue and white.

2018 FBU Get Better Here Tee Rendering (

FRONT

BACK

This Football University Tour Tee was inspired by band tour shirts. Most rock band tour shirts have some kind of distressed grunge look to them, I wanted to incorporate that into the design of this tee. In addition to the distressed grunge look I decided to use some current graphic design trends such as Duotone effect and the use of shapes. The shapes I used in this design still adhere to Football University's brand similar to their signature slash which is an element that's found on their sites and designs.  

FBU Word Art Tee's design was inspired by word cloud. The clouds give greater prominence to words. Football sayings, titles, moves, etc. are all incorporated in this design. All of these words are made up in the design of FBU's shield logo. This tee is what FOOTBALL UNIVERSITY is all about.

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FBU Word Art Black Shirt.png
CITY TAKEOVER GRAPHICS

Using photo manipulation I transformed some of the cities on the camp's roster by altering photographs of the cities most prominent monuments, statues, and sites to deliver a message to student-athletes that Football University is coming to their city.

2018 CAMPS
BANK OF AMERICA STADIUM

BANK OF AMERICA STADIUM

CHARLOTTE APRIL 21-22

CAPITOL RECORDS BUILDING

CAPITOL RECORDS BUILDING

LOS ANGELES APRIL 21-22

SONORAN DESERT

SONORAN DESERT

PHOENIX APRIL 28-29

FISHERMAN'S WHARF

FISHERMAN'S WHARF

BAY AREA MAY 12-13

FOX THEATER

FOX THEATER

ATLANTA MAY 19-20

SEATTLE SPACE NEEDLE

SEATTLE SPACE NEEDLE

SEATTLE MAY 19-20

SECOND FIDDLE BAR

SECOND FIDDLE BAR

NASHVILLE JUNE 2-3

LOVE PARK STATUE

LOVE PARK STATUE

PHILADELPHIA JUNE 9-10

PAUL REVERE STATUE

PAUL REVERE STATUE

BOSTON JUNE 23-24

CHICAGO RIVER

CHICAGO RIVER

CHICAGO JUNE 23-24

© 2022 T. Briyonna Harrison 

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